Free white paper · 2026
The Invisible Trade
Britain spends £26bn a year letting people into its homes — and doesn't know who they are.
£26bn
spent on domestic cleaning in the UK every year
512,000
cleaners working across the UK
10%
of them ever receive any formal training
What's inside
A short, plainly-written read for anyone hiring, running or working in Britain's domestic cleaning trade.
- 1
The £26bn question nobody answers
Where the money goes, who takes it home, and why the numbers stay hidden.
- 2
Who is actually cleaning Britain's homes
512,000 people, mostly self-employed, mostly invisible to search engines.
- 3
How to stand out — visible and verified
The signals customers actually look for, and the ones cleaners forget to show.
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